The holiday season is over. Your customers are back at their desks, and most of them checked your website before they called. Whatever they found there is what you are selling with right now.
A site left alone through July collects small errors. Old opening hours, a summer banner nobody removed, a form that quietly stopped working. Go through these seven checks before you spend a krone on autumn campaigns. It takes about half an hour.
1. The summer campaign images are still slowing you down
The usual cause of a slow site in September is the campaign you ran in June. Large photos, an autoplay video, a tracking script for an offer that ended weeks ago.
Run your front page through Google PageSpeed Insights and look at Largest Contentful Paint on mobile. Google's threshold for a good score is 2.5 seconds. Compress the images to WebP, lazy-load everything below the fold, and delete the scripts that belong to a finished campaign.
2. Open your own website on your phone
Not the desktop version, and not the preview in your CMS. Pick up the phone you actually use and find your own site the way a customer would, through Google.
Can you hit the menu with a thumb? Is "call us" or "request a quote" visible without scrolling? Fill in your own contact form, one-handed, standing up. That is how it gets used.
3. Take down the holiday notice
Check whether "closed weeks 28 to 30" is still sitting on your front page. Then check the holiday opening hours in Google Business Profile, which is what most people see before they ever reach the website.
Fix both, then put something current in the same spot. A recent customer case, a new Google review, or a plain line about how quickly you answer, if you can stand behind it.
4. Google is still showing your June self
Search for your own company name. If the title on the result says "Summer campaign 2026", or the description talks about holiday hours, that is the first thing a new customer reads about you.
Rewrite the title tags, meta descriptions and H1s for autumn intent. "Available capacity in September" does more work than "Welcome". Do it now rather than in October, because Google has to crawl the pages again before the change shows up.
5. Send yourself a test enquiry
Tracking and forms break quietly. A plugin update, a notification address belonging to someone who left, a consent banner that blocks the tag. Nothing looks wrong on the page, and the enquiries simply stop arriving.
Fill in your own contact form with a real message. Check that it lands in the inbox you actually read, that it reaches your CRM if you use one, and that GA4 registers the event. Then call the number listed on the site and see where it rings.
6. Accessibility is already a requirement, not a 2026 deadline
This one gets sold with the wrong deadline. In Norway the regulation on universal design of ICT has applied to private businesses for years, whatever their size: 35 WCAG success criteria at level A and AA, where the public sector has 48.
The European Accessibility Act raises that to WCAG 2.1 AA and has applied in the EU since June 2025. Norway is in the EEA, not the EU, and the directive still has not been incorporated into Norwegian law. So there is no new deadline to panic about, and no reason to wait either.
Check colour contrast, alt text on images, and whether the site can be operated with a keyboard alone. Uutilsynet publishes the full list of criteria. Most of that work also makes the site easier to read on a phone in daylight.
7. Publish the thing that helps someone buy
Most service pages describe what the business does. That is reasonable, and it is not what a buyer needs at the moment they are choosing between three suppliers. They need help making the decision.
Take a plumber whose service page says "we take on bathroom renovation". The page that actually wins the job is "Checklist: what to look at before you accept a bathroom quote". It answers the question the customer already has, it shows that you know the trade, and it gives you an email address. Write one this autumn, one is enough.
Do three of them today
Do not try to fix all seven at once. Take numbers 1, 3 and 5 today. Those are the three that cost you enquiries while you read this, and none of them needs a developer.
Stuck on one of the seven? Send us the question. It is usually a short answer, and we would rather you asked in September than in December.