All terms
Website and technology

Contact form

In short

A contact form is a form on your website where visitors enter their name, email and a message, which is then sent straight to your inbox.

A contact form lowers the threshold for getting in touch. The visitor does not have to open an email program, copy the address and think up a subject line. They write a few lines and press send. The enquiry lands in your inbox as an ordinary email, and each one is a potential lead.

Fewer fields, lower threshold

Every field you add is a reason not to bother. Name, email or phone, and a message are enough for most. Ask about budget, address and organisation number later, once the conversation is under way.

An open form also attracts bots that fill it with junk. A good spam filter stops them without forcing real people to click on traffic lights. And because the form collects personal data, your privacy policy should say what you do with it. How we set up forms is described in Contact form.

Send yourself a test today

Open the website on your phone, fill in the form as a customer would and send it. Did the email arrive within a couple of minutes? Check your spam folder too. If nothing came, the form is not necessarily broken. The message may have been caught in a filter, or sent to an old address nobody reads. Tell whoever runs the website, and repeat the test every time something changes.

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