AI chat

The old chatbots knew a few fixed phrases and gave up as soon as you worded something a little differently. An AI chat is built on a language model, so it understands the question even with typos and loose wording. It answers from what it has been given about your business: services, prices, opening hours and how to book.

When it pays off

An AI chat does the most when you get the same questions again and again, have many services to keep track of, or get visitors outside opening hours. It can take an enquiry in the middle of the night, so you have a lead to follow up the next morning. If you have few visitors and simple services, a good contact form is often enough.

The limits are half the job

A chat that answers freely can make things up. It needs clear limits on what it should answer, and it should hand people over to a person when the question is important or difficult. That is how we build them. Read more in AI chat on your website.

Start with your inbox

Go through your last 30 enquiries and write down the ten questions that keep coming up. Check whether the answers are on your website today. If they are missing, add them yourself if you have access, or send the list to whoever runs the website. It helps visitors straight away, and it is the same groundwork an AI chat needs.