AI chat on your website
What an AI chatbot can do for your business, where it fits, and how we set it up responsibly.
Updated 23 June 2026
An AI chat can answer visitor questions around the clock – in language that feels natural, based on information about your specific business. Used well, it takes work off your plate and helps customers faster.
What it can do
- Answer common questions about services, prices, opening hours and how you work.
- Guide visitors to the right page or the right point of contact.
- Capture enquiries outside opening hours, so you can follow up the next day.
- Free you up from the repetitive questions you answer again and again.
Unlike the old, rigid chatbots that only understood a few pre-programmed phrases, a modern AI chat understands natural language and answers in context.
How we do it responsibly
AI is powerful, but it has to be kept in check. Our approach:
- We feed it your information – services, facts and tone of voice – so the answers match your reality.
- We set clear boundaries for what it should and shouldn't answer, so it doesn't make things up.
- It hands over to a human when the question is complex or important. AI doesn't replace you – it takes care of the simple things.
Pricing
An AI chat is tailored to your business and is therefore priced as its own proposal. The scope depends on how much it needs to know, which sources it should use, and how it should follow up enquiries.
Is it right for me?
An AI chat delivers the most value if you get lots of similar questions, offer a broad range of services, or want to be available outside office hours. If you have few visitors or very simple services, a good contact form may be enough.
Curious? Have a chat with us – we'll be honest about whether it will pay off for you or not.
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