Understanding your result

When you finish the test, you get a result page on your own link. Here's what it shows and how to read it.

First a taste, then the full result

The result page has two stages:

• The taste shows only your primary archetype, with a name and a small portrait. Enough to see which direction you lean.
• The full result you unlock by entering your name and email in a short form (company and website are optional). You also tick a box that Ibenta may store the details and follow up. The full profile then opens.

There are two reasons we ask for your email: you get the result sent to you and can come back to it, and we can follow up if you'd like help going forward. More about privacy in The twelve archetypes and the method.

Two archetypes, not one

The full result shows two archetypes as a blend: primary times secondary. The primary sets the promise, the secondary shapes the expression. The reason is simple: the strongest brands are rarely just one thing. Two archetypes give a richer and more recognisable picture than one alone.

What you find on the page

• A combined direction for the brand, based on the two archetypes.
• A brand recipe: voice and tone, a visual foundation with colour swatches, what content to prioritise, and the tension you have to manage between the two archetypes.
• Three concrete steps you can take next.
• A score breakdown showing how your answers spread (number of choices out of five), with an honest note that these are your selections, not scientific percentages. You also see whether the result is clear or closely contested.
• A live demo website in your style, which you can switch between blend, primary only and secondary only, and open at full size.

Use it as a starting point

The result is a well-reasoned hypothesis, not a verdict. If you recognise yourself, you have a direction to build on. If you don't, that's useful to know too. If you want help turning the archetype into real language, design and a website, you're welcome to get in touch.