AEO

An answer engine reads web pages and writes a reply to the question, with links to the pages it used. Google's AI Overviews and AI Mode, ChatGPT search and Perplexity all work this way. AEO is about being one of those links, and ideally the business the answer names.

AEO, GEO and SEO

AEO and GEO cover practically the same ground, and both stand on SEO. Google writes that there are no additional requirements to appear in AI Overviews or AI Mode, and that you do not need AI text files or special structured data. The page must be indexed and eligible to show with a snippet.

What makes the difference is how you write. The question as a heading, the answer in the first two sentences, and facts like place, price and delivery time written out in plain text. The featured snippet has rewarded the same habit for years.

Try it today

Ask ChatGPT the question customers ask you most often, with your town added. See who gets named. Then check that your own website answers the same question in two sentences, on a page someone can reach in one click. We have written more about this in What is AEO? Answer Engine Optimization explained for Norwegian businesses.