PPC
Pay per click
In short
PPC is a pricing model for ads where you pay each time someone clicks, not for the ad being shown.
PPC is the way you pay, not a tool of its own. Search ads in Google Ads are the best-known example, and many other ad platforms offer the same model. The price you pay for each click is called CPC.
What it means for you
With PPC you only pay when someone actually lands on your website. That is a good starting point. But a click is not a customer. If you pay NOK 30 per click and none of the visitors get in touch, you have paid anyway.
So PPC stands or falls on the page people land on. A good ad that sends people to a slow or unclear page is an expensive hobby.
The alternative is paying per thousand impressions, CPM. That suits you better when the goal is for many people to see your name, not for them to click straight away.
A worked example
Set aside NOK 3,000 for a month of ads. At NOK 30 per click, that buys 100 visits. If 5 of them get in touch, each enquiry has cost NOK 600. That number is called CPA. Work out what an enquiry is worth to you before you start, and you will know how much you can afford to pay per click.
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