B2B and B2C

An electrician can work for a homeowner one day and for a housing cooperative the next. The job is the same, but the purchase is different. A private individual often decides alone and quickly. A business often has several people who need to say yes, wants a quote on paper and pays by invoice. That is why the two groups often need different pages, different arguments and a different customer journey.

The rules are not the same

Private individuals have rights that businesses do not. The Cancellation Act (angrerettloven) (in Norwegian) applies only when a trader sells to a consumer, and as a main rule gives 14 days to cancel purchases made online, by phone or away from business premises.

Prices must also be shown differently. Section 3 of the Price Information Regulations (prisopplysningsforskriften) (in Norwegian) says that every price you give to consumers must include VAT (mva). When selling to businesses, it is common to quote prices without VAT.

Check your website

If you sell to both, that should be obvious at once. Look at your front page: can a private customer and a purchasing manager each tell where to click? Check that the prices private customers see include VAT. Also check that it says clearly which prices exclude VAT, so no target audience gets a surprise.