# Featured snippet

A featured snippet is a box at the top of Google that shows an excerpt from one web page as the answer to the search, above the regular results.

Source: https://ibenta.no/en/glossary/featured-snippet
Publisher: Ibenta (https://ibenta.no)
Updated: 2026-09-27

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The box shows a paragraph, a list or a table taken from a web page, with a link to the source. It is also called position zero, because it sits above first place. Click it, and you are often taken straight to that paragraph on the page.

## You cannot book the spot

[Google states](https://developers.google.com/search/docs/appearance/featured-snippets) that its own systems decide whether a page works as a snippet. There is no code that turns your page into a featured snippet. What you can do is write an answer that is easy to lift out.

## Visibility or clicks

The spot gives a lot of visibility, but not always visits. If the answer is complete in the box, people have no need to click. That is called a [zero-click search](/en/glossary/zero-click-search). You gain the most when the question leads further, like "what does it cost to replace a roof", where the answer is "it depends" and the details are on your site.

## Try it today

Write down a question customers often ask. Search for it on Google in a private window and see what sits at the top. Then make a page with the question as the heading and a direct answer in the first two sentences, with the details below. We have written more about this in [Position zero](/en/blog/position-zero-featured-snippets-2019).